Key role of Fashion styling

The key role of any Fashion Stylist is to style. Fashion styling requires creativity, as well as the ability to understand how clothes work on different people, body types, and in various events. This article, featuring insights from experienced faculty at Poddar International College, a renowned fashion design college in Jaipur, discusses fashion styling and the associated careers in the field.

What the Fashion Stylist Does 

As Fashion Stylists, professionals style for individuals, celebrities, e-commerce shoots, catalogs, events,  and a lot more. After pursuing a fashion design course, one can become a stylist, either specializing in a particular domain or a stylist who excels in different genres of styling. Putting outfits together might sound easy. It involves mixing and matching outfits. 

Types of Fashion Stylists in the Fashion Industry 

Let us explore different fashion stylists in the fashion industry.

1. Editorial Fashion Stylist: An Editorial Fashion Stylist is a creative professional who excels in putting together looks for fashion magazines and editorials. They are the ones showcasing different designers’ exclusive collections in their magazines as part of advertisements. They style big icons, celebrities, and fashion models.  

2. Commercial Fashion Stylist: Poddar International College, the top design college in Jaipur, prepares students to pursue careers like Commercial Fashion Stylists. These professionals work for different ad commercials and agencies, putting together the right combinations for the cast sharing the screens. They must know what colors work great in the camera and the requirements of the brand organizing the ad film. Commercial stylists mostly work as freelancers, working with designers, photographers, and production houses. 

3. Runway Stylist: A lot of things happen behind the scenes of a runway show, fashion weeks, where big names and high-end designers unite to showcase their collections. It takes a lot to give the same brand a new application of outfit combinations, keeping the brand identity in place but giving it a whole new look and aesthetics altogether. Poddar International College organizes an annual fashion runway in Jaipur to train students to become runway stylists and understand backstage management. There are celebrity designers who design for their different celebrity clients to hire stylists to keep the vibe of the collections maintained as well. 

4. Celebrity Stylist: The Celebrity stylist who styles the celebrity for public appearances,  red carpet looks, awards, and promotional campaigns. Bryon Javar, Law Roach, Jason  Rembert, Jason Bolden, Zerina Akers, Thomas Carter Phillips, and Mimi Cuttrell are a  few well-known Celebrity stylists around the world. 

5. Product Stylist: While the commercial stylist works for different commercials and ad films, a set stylist is the one who creates the hood that matches the outfit, making the photo shoots even more relatable to the audience. They help get the props and accessories for different commercial and catalog shoots, basically, and hence are freelancers. Visual merchandising, interior styling, and fashion studies can be combined to get an ideal set of skills required for being a Product Stylist. 

6. Personal Stylist: Personal stylists work for officials who don’t belong to anything glamorous. Not everybody we style is a celebrity. There are people like you and me who look for help for their day-to-day basics, building a capsule wardrobe for each occasion,  workwear outfits, weddings, festive events, and so much more. We as humans are so insecure about our looks that we take extra care to look the best we can, and personal stylists come in handy as they help people like you and me get the basics of outfits, making it right by helping with their body types and outfit options to shop from.

7. E-commerce Stylist: An E-commerce Stylist is the one responsible for creating looks for different brands and catalogs for e-commerce websites. Most of them are freelancers who work with different production houses, photographers, and designers. More or less, they are quite similar to Commercial stylists. They might also have to collaborate with retailers, manufacturers, or buying houses for buying and merchandising projects. 

8. Retail Stylist/Fashion Consultants: Many retailers, luxury, and premium brands hire retail stylists as a part of their stores to help consumers guide them through their collections and give them free consultations about trends and personal styling. They help to communicate the design aesthetics to their requirements, suggesting to them what they should buy. 

9. Wardrobe Stylist: Wardrobe stylists are the ones who take care of and help to create a wardrobe for journalists and other well-known personalities. Most stylists in TV sets and newsrooms create wardrobes that are updated regularly by the Wardrobe Stylists. 

10. Image Consultants Stylist: Image consultants are more like personal stylists, but they also provide services regarding soft skills and personality development, keeping a note of your overall personality growth. An Image consultant works on your image building,  personality, and styling, which comes as an add-on. 

Fashion Stylist Job Responsibilities

The job of a fashion stylist entails several responsibilities. Some of the core responsibilities include:

1. Research about various fashion eras for fashion photo shoots for magazines, editorials,  and catalog shoots. 

2. Source outfits for clients for different events and shows. 

3. Attend runway shows and fashion events to keep themselves updated with trends and styles. 

4. Work behind the scenes with models, photographers, designers, directors, and magazine editors to create visuals. 

5. Assisting clothing buyers for major retail chains. 

Where Do Fashion Stylists Work 

As a Fashion Stylist, they can take many key roles in the fashion industry, these are a few spaces where you’ll find opportunities to work, such as magazines and publication houses, manufacturers and retailers, catalog shoots for designers, with celebrities and high-profile clients, TV newsroom, onset (films, music videos, commercials), consulting sports teams with uniforms, and others. 

Enroll in Poddar International College, a prestigious design institute in Jaipur, to pursue your dream of becoming a fashion stylist. The institution offers an upgraded curriculum with practical training elements such as workshops, industrial visits, and seminars. Learn more about fashion and design with the undergraduate and postgraduate courses here.